Thanks to John Grace Suit’s you can now have your entire wardrobe tailored to your exact size and shape without having to undergo the time consuming tailoring process.
Elizabeth Grace, an ex Lazada and Topshop designer has implemented to use of 3D scanning technology into her tailoring and couture start up.
A portable hand held 3D scanner takes a precise avatar of a customer’s body and is then “digitally teleported” to a manufacturing facility where a life-size 3D torso is printed of the customer from which a garment such as a suit, shirt, or even wedding dress is tailored.
The innovative technology has the potential to disrupt the conventions of the custom-made clothing market – whether the business is bricks-and-mortar or online.
Tailoring tech for disruption
Elizabeth Grace is the Founder of Singapore company E G Couture Ptd.Ltd., which has two core businesses: a tailored menswear company called John Grace Suits, and a bespoke bridal label called Elizabeth Grace Couture. In both these businesses she utilizes 3D technology.
With over 10 years experience as a high street fashion designer, Elizabeth, who holds a BA(hons) Clothing Design and Technology, moved to Singapore to join Lazada in 2014 as part of their fashion start up team. 3 Years later she started her own business servicing the needs of expatriates in Singapore. Providing European style bridal wear without the hefty Singapore price tags.
After requests from her brides she started designing men's wedding suits but soon became frustrated. “I was committed to offering great value but I was losing time and money through the multiple fitting's, I needed to figure out a way to eliminate this process,” Elizabeth says.
A graduate from Manchester Metropolitan University, Elizabeth had studied the future of technology in business and observed how innovation was influencing the way the fashion was operating. Everywhere was developing with technology today, except tailoring, where old traditions remained steadfast.
Combining her diverse fashion industry experience and technology studies, Elizabeth set out to develop a new approach to custom-made clothing. Her immediate aim was to reduce the fitting process and save her customers and her business two precious things, TIME and MONEY.
By using the new body scanning and 3D printing technology as part of the tailoring process, Elizabeth has a 99% success rate. “The one suit I needed to alter was the arm length which is a very simple alteration”
“The most amazing thing about using 3D printing is that my tailor can physically analysis my customer’s body, craft out the pattern and then try on suit on his body…. Without the customer being there! It saves so much, especially on fabric wastage, logistics, time and money for everyone involved” says Elizabeth.
A made-to-measure competitive advantage
Customisation has a long tradition in boutique products, especially in fashion, and it is now a growing trend in the mainstream retail sector for both online and bricks-and-mortar businesses.
In late 2017, Elizabeth implement the first stage of 3D scanning and printing technology using a handheld scanning device to take customer measurements whilst attending client fittings at their homes or offices.
“The second stage I am looking to build a mass market solution to scale the business,” Elizabeth says. “Launching a mobile app that allows customers to scan themselves. The digital avatar created from the scan will then be sent to her factory where the customer’s life-sized body will be printed using 3D printers. Their order will then be crafted in stages, as per the traditional tailoring experience, guaranteeing a perfectly fitting garment without the need for alterations and subsequent fittings.”
John Grace Suits digital innovations are the outcome of 2 years of research and development.
“Implementing 3D Tech has a significant advantage in the highly competitive but fragmented tailoring and bespoke market. Solving ‘fit’ issues is one of the biggest problems in the retail sector” Elizabeth says.
“Any industry where the merchant and customer need to be physically together to create a perfect-fit product can benefit greatly from the technology,” says Elizabeth.
“I have used this technology successfully with my customers for two years across both my suit and bridal business, I know it works but the most exciting part is the scalability.”
For Elizabeth, tailoring and bridal remain an art. The technology solution provides an efficient way to aid craftspeople produce more accurate, higher quality garments, cutting down waste and production time by 70%”
“The ramifications for 3D Tech in the fashion business are enormous, I believe this solves the biggest impediment to scaling a business in the online tailoring and bespoke bridal space. The technology’s broad applications will play an important role in providing us with more information, delivering true, custom-fit garments that is more convenient for customers resulting in no returns.”